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'NO BUT'
There's always a "but," isn't there?
Anything of quality comes with a catch.
So when you hear "Verizon has the best coverage," you might think:
"But it's expensive."
"But it's not worth it."
"But there's a better deal out there."
Nope.
Verizon has always had the best coverage.
Now it matches other rates and locks yours in for three years.
So while Verizon's calls don't drop, neither does the other shoe.
Verizon. Best coverage. Best deal. No but.




Launch Video*
Introducing coverage without caveats


Print*
All the 'buts' fit to print







'Buts' in the wild.
OOH*
Tinder Contextual Ads*

You swiped right, but...


#WaitForTheBut*
Their lives look great, but...




Spotify Contextual Audio*
Butting into your playlists

Partnership* - Verizon x Hinge
The Hinge Asterisk Badge





Partnership* - Verizon X NFL
Drop balls, not calls


Broadcast* - 'But Fatigue'
You thought that was it, but...


Art Director & Editor: Spencer McCarty
Copywriters: Josh Freeman, Ted Sperling, Brad Castillo, Bo Liebman
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