2028 Los Angeles Olympics - 'LA28'
'Fade to Gold
Some stories are written in ink. In writers' rooms. Studios. Backlots.
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Others are written in sweat. On red tracks. Padded mats. Chlorinated pools.
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One gets reshoots.
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The other? One take.
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In 2028, the greatest athletes on Earth come to the storytelling capital to write their stories for real.
And when those stories end, they won't fade to black. They'll Fade to Gold.
Intro Video
The following intro is approved for all audiences
Setting the scene
Olympic Events as Summer Blockbusters
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OOH
Partnerships
Co-Starring LA's Finest
Golden Road Brewing - A limited edition Golden Ale released in collectible five-packs.
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Vans - The famed Los Angeles shoe brand drops an exclusive LA28 'Fade to Gold' shoe.
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In-N-Out - In honor of the LA Olympics, In-N-Out will add "Golden Onion Rings" to their menu leading up to the Olympics.
Your Fade to Gold
Giving everyone a spot on the podium
Audio
Who said silence is golden?
