The Museum of Jurassic Technology
There’s a fine line between fact and fiction, a razor’s edge between what we can see and touch and what exists only in the imagination.
Most museums draw a hard line between science and art. But The Museum of Jurassic Technology knows it’s not that simple. We embrace the interplay of mind and matter, of truth and fantasy, of the bizarre and the mundane.
While others try to fit the wonders of the world into neat little boxes, we invite you to Believe What You Will.
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Mystery on the rocks - The MJT Coaster Series
In dimly lit bars across Los Angeles, curious drinkers will find more than just a well-crafted cocktail, they’ll uncover a sliver of history that may or may not be true. The Museum of Jurassic Technology’s coaster series blends the mundane with the fantastical, offering bizarre factoids that sit on the razor’s edge between reality and fabrication. Each coaster invites patrons to question, wonder, and ultimately, Believe What You Will.
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Radio
We will create and read ads that sound like a true crime/discovery podcast but in fact are chilling and cryptic nods to the museum. (Click to play)
Transcribed Text: “This is not an advertisement. We don’t believe in advertising. No, this… is an invitation. An invitation to the ones who seek. I’m speaking to you. I know you’re out there. And you know who you are. Wondering, questioning, driven to find answers. I can’t promise you that you will find them. I can only promise to show you the way. Come find out for yourself, at the Museum of Jurassic Technology. You’ll find us on the corner of fact and fiction. Believe what you will.”
Extensions
Unremembered Los Angeles:
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Museum Placards are secretly placed around Los Angeles at culturally significant places, or even random places, that give a false history of the place/thing that the placard is referring to. For instance, one could be placed on the Santa Monica Pier telling the story that this spot was a launching point for the first expedition seeking Atlantis. The placards would seem historical and believable, but also fantastical at the same time. It would tie into the museum by having “provided by the Museum of Jurassic Technology” engraved on the placard.
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These would be posted up like street art, but not paper, making them look real, like metal/bronze plates you see next to statues and monuments.
'Believe What You Will' Podcast
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True Crime podcasts are all the rage. We want to create a fictional podcast that goes in deep on a story/piece of history that could be real, and is absolutely believable, but is 100% made up.
Format & Structure
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Podcast Name: Believe What You Will (same as the campaign).
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Episode Length: 20-40 minutes per episode, long enough to feel immersive but not too dense.
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Number of Episodes: A limited series (e.g., 6-10 episodes) would make it feel like a contained discovery, though could expand if desired.
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Narration Style: A mix of a host-led narrative and "archival" clips (fictional interviews, fabricated documents, etc.).
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Production Style: A blend of investigative journalism (like Serial) and atmospheric storytelling (Welcome to Night Vale vibes, but played straight).
Delivery Mechanisms
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Podcast Streaming Platforms: Spotify, Apple Podcasts, etc.
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QR Codes at the Museum: Scanning takes you to a curated episode linked to an exhibit.
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Social Media Tie-Ins: Teasers with “found” photos or snippets of interviews.
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Cross-Promotion: Could appear as a guest segment on existing history/mystery podcasts to build credibility.
The Mystery Booth:
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The Santa Monica Farmer’s Market. A booth draped all in black stands out amidst the colorful cacophony. A bored looking man dressed in upscale garb sits at a table. Casually, he mentions you by name as you walk by… He proceeds to tell your fortune, telling of grand adventures you will have. He also asks haunting questions, all while telling little stories of dubious nature. “Did you know that in South America a tribe thought that white bats were magical spirits that could grant healing powers if they pierced your flesh?” At the end of your fortune he places a card on the table. As you go to pick it up suddenly there is a flash of light and a cloud of smoke erupts from the ground. It clears quickly, and the man is gone. He has disappeared, leaving only the card which reads “The Museum of Jurassic Technology” on the front. On the back it says “Believe what you will.” As you look around in confusion you finally notice the ticket on the table for free entry into the museum… Cameras have caught the interaction. Along with several others throughout the day. They can be edited together into a social media video on the Museum of Jurassic Technology's account with the hashtag #Believewhatyouwill.
AD: Spencer McCarty | CW: Ted Sperling & Bradley Castillo