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Voodoo Doughnut
'Donuts > Dating'
Dating and donuts, both six letter 'D' words, and while dating these days is suckier than ever, donuts are as sweet as can be, even if you’re not feeling so sweet yourself.
While Voodoo's branding usually uses 'Doughnut', there's enough 'ugh' in dating so we took that out to go with the more colloquially accepted spelling of 'Donut' for the purposes of this campaign.
Dating App Partnership
Voodoo Doughnut will have profiles on popular dating apps that give coupons when matched.
In addition, an integration within the app will have a pop-up on matches that haven't responded to the user in more than three days to offer a coupon for a free donut with purchase.
AD: Spencer McCarty | CW: Also Spencer McCarty
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